For too long, companies have been bogged down by in-house call centers that are expensive and problematic. Whether you’re trying to improve customer service or reduce costs, an outbound call center is the solution you’ve been looking for.
What is Outbound Call Center Software?
Outbound call center software is a type of telephony software that allows agents to make calls from a computer and allows them to make outbound calls to prospects and customers as efficiently as possible. It typically includes a progressive or autodialer, which is a tool that helps agents make calls quickly and efficiently. Outbound call center software also includes features that allow agents to manage their contacts, track their call outcomes, and report their activity.
Bright Pattern’s outbound call center software leverages best-in-class automation, which enables call center agents to reach a large target audience of qualified leads quickly, eliminating the need for manual dialing by customer service representatives.
In our 2021 G7 Case Study, Bright Pattern showed seasonal scalability, greater coverage flexibility, and immense cost-savings opportunities that help empower growing enterprises and established brands alike. Our outbound services also improved call productivity leading to greater output levels that were able to fluctuate alongside customer demand.
Bright Pattern’s outbound call center services have many applications, including:
- Appointment setting
- Prospecting
- Supporting marketing efforts
- Market research
- Outbound marketing
- Telemarketing
- B2B sales
- B2C sales
- Lead generation
Inbound Call Center Software Vs Outbound Call Center Software
Inbound and outbound call center software are both used to manage and automate calls made by customers or clients. Inbound call center software is used to manage and route incoming calls to the appropriate agent or department. Outbound call center software is used to connect agents with customers and prospects through outbound calls in an efficient way. This often means outbound call center software needs to have technology that skips disconnected phone numbers and unanswered calls.
There are some key differences between inbound and outbound call center software.
- Inbound call center software is typically used to manage customer service or support calls.
- Outbound call center software is typically used to market and sell products or services to customers.
- Outbound call center software can only be used to manage outbound calls.
- Inbound call center software is typically more expensive than outbound call center software being that inbound tech relies on more diverse channels and points of connection.
- Inbound call center software is typically more complicated to use than outbound call center software. Setting up IVR and bots requires more effort and startup time.
Most businesses typically require an inbound and outbound call center solution — luckily, Bright Pattern offers contact center solutions for all of your needs. Schedule a demo with our team to learn more about which call center solution is right for you!
The Future of Outbound Call Center Software
The future of outbound call center software looks bright. With the ever-growing technological advances and emerging digital channels, we can only imagine what new features and capabilities will be available in the future.
One thing that is for sure is that the customer experience will continue to be a top priority. Outbound call center software will need to be able to provide a personalized experience for each customer, while also being able to handle large volumes of calls.
We can also expect to see more advancements in artificial intelligence and machine learning. This will allow outbound call centers to better understand customer needs and preferences, and to provide more personalized service.
The future of outbound call center software is looking exciting and Bright Pattern is leading the charge by continuously developing and evolving our software products to meet the needs of an ever-changing global landscape.
