Why Have a Call Center Connect to Your Salesforce

Salesforce is one of the most popular customer relationship management (CRM) platforms on the market. CRM platforms help businesses and companies manage their relationships and interactions with current and potential customers.

New CX Metrics for Today’s Digital World

The customer experience (CX) is increasingly digital with over 95% of customer interactions starting on websites. Forrester research shows that customers are using and hopping between an increasing number of channels,

How to Succeed Post-Pandemic: Mobile Digital Channels

Before the COVID-19 pandemic started, mobile phone usage was already on the rise. The COVID-19 pandemic has only made mobile phone usage skyrocket as customers were put under lockdown and advised to stay at home by the government and health organizations.

What is an Interactive Voice Response System and What is it Used For?

In the contact center, getting the customer to the right resource and personalizing the experience are key aspects of providing a great customer journey. One of the most important pieces of technology that a contact center can implement is a powerful Interactive Voice Response system, or IVR. With modern IVR technology, including conversational IVRs that [...]